The reference to "power looms" goes back to the early days of industrial textile weaving. In India the power loom industry thrives by making unique cloths that speak to the heritage of a bygone era. This season they partnered with an old family mill in Chennai to deliver a few original patterns. The special yarns are "pigment dyed", giving the pattern color variations of highs and lows that will weather and fade, similar to your favorite denim or chambray. The cloth has been woven in a loose construction, giving the shirt a soft and comfortable fell.